At Work

Before good ideas come good coffee. Whether you’re a team of two or a tribe of two hundred, we make sure all your coffee needs are taken care of.

Once upon a time in 1962, a coffee-loving expat wife was on a quest to discover the perfect cuppa in our little red dot. Okay, maybe just decent coffee for a start.

She bumped into Mr W.E. Huber during her java-finding journey. Luckily for her, this guy happened to be a Swiss commodities trader — who later went on to launch his one-hundred percent pure gourmet coffee business after getting inspired by her coffee complaints. With his battery-operated roaster (the only cool gadget back then), he began his lifelong passion of building Boncafé into a household name that’s now recognised regionally.

And that was our humble beginning. Today, we’re super stoked to be sharing our love for coffee in 15 different regions around the world — including South East and East Asia, United Arab Emirates, Europe and South America.

At Boncafe, our end goal is to continually create more of these warm (coffee) memories with you.

To serve with passion, pride and promise – from crop to cup and beyond.

To be the crème de la crème of gourmet coffees and its products around the world – guided by integrity, quality, service and relationships.

Of course, we value quality coffee first. Good stuff! But fresh beans and fancy machines aside, we think the perfect blend is impossible at Boncafé without:

passion for

We are part of the Massimo Zanetti Beverage Group. You can say they’re kind of a big deal — having grounded themselves as the first private coffee group in the world.

Our parent company also holds a number of well-known international brands. Most of these are leading names in their specific area or sector — offering a mixed bag of high-quality products like coffee, tea, cocoa and spices for caffeine enthusiasts like you and me.